China Power Management IC Market Status and Trends
The past 5 years the market fell below 20% growth for the first time
Almost all electronic products will involve power | Regulators management, and power management markets directly affected by the electronic machine product yield. The past 5 years, in the downstream electronics production machine, driven by rapid growth, China's power management chip market maintained rapid growth, from 2003 to 2007, the market compound growth rate of 25%, but market growth in 2007 was only 15%, 5 years for the first time dropped below 20%, in after years of rapid development, the growth has significantly slowed its market, CCID Consulting believes that the direct reason is the growth rate is relatively lower machine Chanliang former Ji was an increase from slow, in the Chinese market, as the international transfer of electronic products manufacturing industry trends in China slowed to a variety of electronics production growth rate declined in varying degrees, and even some decline in output of some products. The decrease of production caused a decline in demand for the upstream chip. In addition, factors and power management chip stock prices fell factors also affect China's power management chip market, the main factors
Product breadth and diversity trends
To meet the different needs of many types of power management chips, and from a variety of products, market share, the market structure appear to be scattered, the largest share of the LDO can only account for 20% of the market. Second, DC-DC, Driver, and PMU, not market share to 15% share of all other products 10%. From the market perspective, LDO power management chip, although is the largest market share of products, but more as competing manufacturers, prices continue to fall, so the significant slowdown in development; and as mobile phones and other portable products, high demand, PMU and battery management chip into power management in China in 2007 the fastest growing chip market two products.
With the power management chip technology reduces the threshold, more and more Fabless (chip design company) began to relate to the fields, especially in Taiwan and mainland China makers, rapid development in recent years has been in the field of low-end power management chip to achieve management more successful, but it also led to the low-end power management chip market product homogeneity serious, intense market competition, product prices continued to decline. Although the international leader in high-end products still have the advantage of obvious, but in the lower end products, new companies have begun to influence Jinru Zhexieguoji manufacturers, in Henduo in Diduanchanpin market, the often Zhineng advantage by Jia Ge to win customers. Currently, the impact of price and the upstream chip production material prices, power management chip products, profit margins are continuous compression.
From product development, the power management chip showed the development trend of diversification, including while providing a number of different trends in supply voltage, digital power management trends, product design cycle is decreasing, reduced product size and cost trends trends so, however, remains the most noteworthy trend is integration, known for their integrated development of semiconductor products is a major trend, the power management chip no exception, of which the most obvious example is the PMU products, has been mobile phones and other products widely used, a PMU may integrate a number of LDO and DC-DC products, to achieve a variety of Power Management, Integrated trend is the most obvious example. In addition, a variety of chips with ever-increasing integration of functions, many chip integrates a power management features, such system vendors can not match the corresponding external power management chip. However, integration can not solve all the problems, a PMU is often only for certain types of applications, or even a product, from a perspective somewhat similar to ASSP (application specific standard products), the extended application of better separation solutions, and separation solution can demand to choose the most suitable power management chip, can achieve the highest efficiency, isolation and integration as their respective advantages, therefore, integrated and discrete solutions will always be a long time.
Communication, network and computer is still the main application areas
Consumption, network communications and computer power management chip market has been the most important application areas, still accounts for three major areas of power management IC market in China, nearly 80% market share. Developing speed, the computer field in 2007, the slowest growth areas, the whole production is a direct cause of the decline, although the notebook remains a high growth rate, but other products have a greater degree of release rate slow, and some product output even declined. 2007, the market is the biggest highlight of power management chip automotive electronics markets in more than 40% of the high growth rate, although the power management chip market in 2007 slowed development, but in a variety of automotive electronics, driven by rapid growth of machine production Next, the field of power management chip market continued high growth rates in recent years. However, should also see that the field of automotive electronics for power management chips smaller share of its fast growth does not bring the power management chip overall market growth.
From future application trends, automotive electronics will be the fastest growing areas, but the growth rate will gradually slow down, other areas will remain relatively steady pace of development, while the three major areas of network communications will be as escalation of a variety of network applications, while maintaining a relatively rapid rate of development.
Competitive landscape has not changed, foreign companies are still the mainstream
China's current brand of power management chip market is still constitute the leading foreign manufacturers, the market's top 10 foreign companies, without exception, all as of which U.S. manufacturers have obvious advantages. However, the power management chip market, the brand concentration in slow decline, in 2007 the top market share of 10 companies in 2006 based on the further decline of the top ten market share has been less than 50%, indicating that the market competition further intensified. Moreover, as China Taiwan and mainland China manufacturers to further explore the power management field, this trend will continue to the next, and along with the low-end power management products Jing Zheng, and product manufacturers increase the rising costs of materials, equipment margins was continuously compressed, these international leaders may give up part of the future low-end low-profit products business, power management chip market decline in brand concentration will continue the next few years.
While these international firms in low-end products are a great challenge, but the market brand concentration also decreased, but in order to meet the challenge, since 2008, the world's leading manufacturers were also adjusted, such as TI increased Dianyuan management inputs the acquisition of Irish power supply design company, and re-simulation business, increase the power management; Fairchild cooperation with Zilker Labs for communications and computing applications point of load digital power; in order to enhance strength and power management products, applications, Infineon acquired Primarion so. Now, the mainstream manufacturers in the field of high-end power management still has the technical and market advantages, such as mobile phones used by PMU, is often only by a few manufacturers supply small and medium sized companies (mainly Fabless) is very difficult to cut into the market, due to The technology and market strengths will be long because the next few years, power management market, the competitive landscape will be difficult to change.
Future market development will continue to slow
After years of rapid growth, China power management chip market base has been growing, and with the machine to manufacture or transfer to China the trend of slowing, China is difficult power management chip market growth in previous years there situation. Thus, after 2008, China Power Management IC market growth rate will gradually slow down, and, with market share market share of the growth Quanqiu, both the changes in the trend will almost consistent. CCID Consulting, China's market growth is expected in the next few years will be higher than the global market is still growth, but the gap between the two growth rates will narrow. By 2012, China's power management chip market will reach 64.92 billion yuan in the next 5 years, China's power management chip market compound growth rate of 16.3%, China's power management chip market will gradually slow down.
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